What happens when artificial intelligence becomes better at your job than you are?
Laura sits down with Stewart Hill, Head of Content at Mutiny, whose journey from AI skeptic to innovator began when he faced a stark reality we all face: automation could outperform him at writing (and many other tasks).
Now, he's testing new approaches to content creation in an AI-powered world. As someone who built his career on writing skills, Stewart shares tactical lessons learned and his vision for the future of content marketing.
In this conversation, they explore:
Why content teams will become smaller but more impactful
The shift from "how" to "why" in content creation
Why tomorrow's content leaders will be more like creative directors than writers
How to build "proprietary content formats" that AI can't replicate
A practical framework for automating content workflows
Connect with Stewart Hillhouse
00:00 -- Intro 03:00 -- One-Person Content Team 06:13 -- Creative Campaigns: Lightning Strikes in Marketing 09:04 -- Hot Takes on Content Teams Reporting into Growth 11:55 -- Becoming More Number and Data Focused 15:16 -- Embracing AI: From Skepticism to Utilization 18:09 -- The Future of Content Creation in an AI-Driven World 25:47 -- How to Make the Most of AI 28:43 -- Rethinking all Workflows: Tactical Playbook 33:57 -- Creating Proprietary Content Formats 41:06 -- The Future of Content Creation and Distribution 42:32 -- The Importance of Taste and Creative Vision 45:14 -- Influence Shout Out and Closing
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