Guest: Jill Rowley, SaaS Legend, Advisor, Board Member and so much more
What does it take to go from being one of Salesforce's first employees to becoming a trusted advisor for the industry's most innovative companies?
From shaping how enterprise software is sold at Salesforce to advising today's fastest-growing tech companies, Jill Rowley has been at the forefront of B2B. Through Eloqua's rise and Marketo's $4.7+ acquisition by Adobe, she's consistently redefined what's possible in go-to-market strategy.
In this candid conversation, Jill shares her philosophy on continuous learning, partnerships, and why trust is the new data in enterprise sales. She also opens up about burnout, the complexities of professional identity, and her evolving definition of success.
In this conversation, they explore:
Why earning attention is harder than ever in B2B sales
The shift from FOMO to FOMU (Fear of Messing Up) in enterprise buying
How to sell change by painting a vision of what's possible
Why partnerships are the next frontier of growth
The dark side of winning and lessons from burnout
Connect with Jill Rowley: LinkedIn
Connect with Laura Colagrande:LinkedIn
Timestamps:
00:00 - Intro
03:19 - On Being an Underdog, Drive and Determination
07:02 - The Evolution of B2B Sales: from FOMO to Trust
14:53 - The power of partnerships
34:18 - Burnout, Trade-offs and Turning Points
43:00 - Sense of Identity and Redefining Success
43:54 - Influence Shout Out and Closing
In this episode, Jill also mentions:
Must-Follow Partnerships Leader: Kelly Sarabyn
Mentioned Book: The Jolt Effect by Matt Dixon
Share this post