Soft Sides
Soft Sides
Natalie Marcotullio, Head of Growth and Operations at Navattic: Soft Pitches and White Sneaker Theory
0:00
-43:11

Natalie Marcotullio, Head of Growth and Operations at Navattic: Soft Pitches and White Sneaker Theory

Guest: Natalie Marcotullio, Head of Growth and Operations at Navattic

Laura is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie started in B2B marketing with a focus on growth strategies like SEO and SEM, later expanding her skills in strategy and operations as a Chief of Staff. She eventually created a leadership role at the intersection of growth and marketing.

In this episode, Natalie shares how she navigates constraints at an early-stage startup and leverages community and word of mouth to drive growth.

They discuss:

  • Aligning your role with business needs

  • Key questions to ask when interviewing for your next role

  • The "White Sneaker Theory" and community building

  • How to “soft pitch” an idea and drive influence

  • Building strong relationships with sales and CX teams

Connect with Natalie Marcotullio

Connect with Laura Colagrande:

Book referenced in their conversation: The Four Tendencies by Gretchen Rubin

Timestamps:

(00:00) -- Intro
(01:48) -- Transitioning Roles: From Marketing to Growth
(03:40) -- Shaping Your Role and Building Influence
(11:22) -- Changing How People Think and Act Through Marketing
(19:02) -- Incremental Steps and Realistic Expectations
(19:56) -- How to Build Community
(21:50) -- How to Build Trust with Your Sales Team
(26:03) -- The Importance of Constant Feedback Loops
(34:26) -- How to Handle Rejection and Different Opinions
(36:39) -- How to Soft Pitch an Idea
(40:56) -- Closing: The Best Marketing Advice

Discussion about this episode

User's avatar